TOMS From PCH to the Pan American


From PCH to

the Pan American

TOMS Fall/Winter 2018 Seasonal Direction


Connecting California and Argentina

Both California and Argentina hold special places in the TOMS folklore. The first is where the company began, the second where the inspiration for it hit. Inspired by this history, we created this seasonal direction.

For TOMS’ FW18 collection, we follow the voyage of a young couple as they travel from Northern California, down the Pan-American Highway all the way to Patagonia in her grandfather's 1964 Land Cruiser. They encounter hidden churches and iconic wonders. They spend time with locals, with each other, alone. They find themselves in foreign places, uncomfortable yet somewhat familiar with the unknown.

We're taking the ride. Join us.


Sales Meeting Lookbook

These catalog-like asset were used to sell-in the product to retail consumers.

The back section included a meticulously edited line sheet, and the front section (featured below) highlighted the season’s campaign.

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Point of Purchase Signage