Snapchat: Choose Your Own Adventure

Mountain Dew: Choose Your Own Adventure


On the day of The Big Game, Mountain Dew decided to get the party started with the launch of their new Kickstart flavors. Partnering with Snapchat influencers, we created a choose your own adventure Snapchat story. The influencers presented two options for the party, some related to theme or location others to modes of transportation. Fans were asked to screenshot which they wanted to see and vote by Tweeting the screenshot at us. The resulting story was as wild and ridiculous as any Super Bowl party should be. This campaign also won an Effie Award.