SOUR PATCH KIDS SOCIAL CONTENT
With a young audience that spends a LOT of time on social, we created monthly, always-on content calendars for Sour Patch Kids across Instagram, Twitter, Facebook, and Snapchat. The brand's irreverent tone made writing these calendars totally ~*AWESOME.*~
LOL look at what I'm doing. #SELFIE #BoredatSchool
Threaded tweet 1: Ugh I think my teacher is looking at me.
Threaded tweet 2: Nope, false alarm. She just saw the kid next to me using his phone. I'm good. 😋
Threaded tweet 3: Uh oh. Now she's looking at me.
Threaded tweet 4: Only twenty minutes left of cl
Threaded tweet 5 (posted later): ^^LOL she didn't even let me finish Tweeting. Just got my phone backkkk. #IsItSaturdayYet