When it comes to pop culture, if music is involved, Spotify has something to say. 

Spotify provided live coverage of all the music happenings for Super Bowl 50 on Snapchat.

The Beatles released their music for streaming in late 2015, and Spotify celebrated by sharing their knowledge of the band's long and legendary history.

For the release of Star Wars: The Force Awakens, Spotify partnered with the movie to create an app which analyzed listeners' music tastes and assigned them a character. I got Boba Fett. He apparently likes punk rock. We created social content pushing to playlists featuring the franchise's iconic soundtrack as well as the character-based application.